There slow fashion is a concept opposed to fast fashion which is part of the gentle movement that advocates manufacturing that respects the environment , animals and people who work on the production line.

As such, contrary to fashion practices industrial, slow fashion involves local artisans and the use of environmentally friendly materials, with the aim of preserving craftsmanship and the environment, and ultimately providing value to consumers and producers.

It is an alternative to fast fashion which aims to limit its purchases of clothing to consume less but above all better .

Slow fashion is a means "to identify sustainable fashion solutions, by developing new strategies of design, production, consumption, use and reuse, which emerge alongside the global fashion system and which pose a potential challenge.

Slow fashion is a less intensive production, in smaller quantities or in pre-order , taking all the time necessary for the development of a garment, using the most responsible materials possible.

In short, slow fashion is to favor the quality of the garment over the quantity .

Thus, the clothes are made of quality materials that last over time. Slow fashion therefore shares many values ​​with eco-responsible fashion , so much so that many people use these terms as synonyms.

One of the arguments that keeps coming up when talking about eco-responsible fashion is its higher price than fast fashion. However, if you add up the price of all the fast fashion clothes that you have bought in your life, that you got rid of because they were no longer in good condition or because you never wore them, we arrive quickly to astronomical sums that have been spent.

The low prices of fast fashion are therefore a fake bargain. While fast fashion considers that a garment can be washed 10 times before getting damaged, slow fashion is betting on using stable materials over time to extend the life of the garments .

The price of ethical fashion clothing is explained by fair remuneration for the people who make the clothing, good production conditions based on real know-how, and the choice of quality raw materials. All of this necessarily comes at a cost! Thus, the price of eco-responsible clothing is like an investment : the difference is made over time!

To learn more about the Slow Fashion Philosophy, we invite you to read this very comprehensive article available on the website